Do not sell products or services you know you can’t deliver or promise deadlines you know you can not meet. Do not demand your employees deliver what can not be done because you convinced someone to purchase a fantasy.
Also, when faced with failure do not try to convince your client/customer that you have delivered what you have not. It is never ethical to employ illusions, unnecessarily complex data, magical graphs, high speed speaking, diversions and delusion fostering flatteries to make it appear you have upheld your part of a bargain.
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